"Everything Got!"

In line with adapting to changing media consumption patterns, Astro Radio launched a multilingual entertainment and lifestyle platform that consists of 25 radio brands.

As part of that initiative, a rebranding exercise was necessary, which called for a collaboration between Apom's witty-and-humorous slant and SYOK's brand presence.

The idea resulted in the creation of a merchandise piece that would reflect Syok's brand essence and would spark talk-ability among Malaysians. The merchandise was proudly worn by the Radio DJs and widely distributed to partners and clients.